Before she co-founded ClassPass007 Archives Mary Biggins sold subscriptions for leather-bound books.
"I love the subscription space," Biggins said in an interview on Mashable's Biz Please podcast. "From really early in my career, I've been thinking about subscription unit economics and how you acquire customers. The thing that's really cool about subscriptions is there are so many different levers to think about."
Biggins joined Mashablesocial media producer Tracey Edouard and me in our New York headquarters to talk about her history in the subscription space and her new venture, MealPal.
"For consumers, subscriptions make sense in ways where you can really bucket an expense."
MealPal, which lets customers pay a set monthly fee to pick up weekday lunches from participating restaurants, is growing. The startup just went international with a launch in London and raised another $15 million in venture funding. And even as the subscription space gets more crowded, and startups struggle to make as much of a mark as the boutique fitness subscription service ClassPass once did, Biggins says MealPal is built to last.
"In the yesteryear of Groupon, the sell to a merchant was, 'Join our platform, we're going to bring you a new customer and they’re going to buy again.' The reality is that's just not what happens," Biggins said. "With MealPal we knew going into it that that couldn’t be the value proposition. We had to understand how we could bring value to a merchant if the consumer only came one time and they never bought directly from them."
Instead, MealPal tells merchants who sign on that it'll make their labor more efficient, so they can make more money from one MealPal order than they would from a regular order.
Besides MealPal, Biggins sees more potential in the subscription space for activities and services, if not for subscription boxes and other things you buy.
Startups still haven't fully tapped the potential of subscriptions for food, and customers in the suburbs are still waiting for subscription models to serve them. Even airlines and subways are ripe for subscription innovation, she said.
"For consumers, subscriptions make sense in ways where you can really bucket an expense," Biggins said.
Listen to the full episode to hear more about MealPal, the origin story of ClassPass and the potential still out there for subscription services. For more Biz Please, subscribe to the podcast on iTunes and find us here on Stitcher.
Inside the Murky Process of Getting Games on Steam
LG's new G8X phone comes with an identical, secondary screen
'Microsoft the Musical' is the catchiest tech musical you'll ever see
TCL's new sound bar uses less speakers to get a better sound
SpaceX's Starlink satellite launch in pictures
This country is raising $600 million to counter Trump's anti
'Jeopardy!' car game from Drivetime adds trivia to your commute
'Jeopardy!' car game from Drivetime adds trivia to your commute
A worthless juicer and a Gipper-branded server
TCL's new sound bar uses less speakers to get a better sound
Bomb Envy
Jeremy Renner shuts down fan app after extreme trolling
Some things never change: 1996 career advice that's still solid
Rare albino alligator looks like it's made of clay
Best IPL deal: Save $80 on Braun IPL Silk·Expert
What is breadcrumbing on dating apps?
Review: 'Hustlers' is as a great time with a powerful message
There are now 1.71 billion websites, but most of them are zombies
Best soundbar deal: Save $300 on the Sonos Arc
Rumor: iPhone 2020 will have all
Best parent deal: Get Instacart+ free for three monthsThe Force is with Star Wars TV show 'Andor' — at lastBest robot vacuum deal: Eufy Omni C20 robot vacuum and mop at recordBest streaming device deal: Get the Amazon Fire TV Stick HD for $20NYT mini crossword answers for May 7, 2025Best pet camera deal: Get $34 off the Petcube Play 2 smart pet cameraNo, Katy Perry wasn’t at the Met Gala. Yes, that dress was AI.Today's Hurdle hints and answers for May 8, 2025Trump's memecoin made 58 crypto holders $10 million+Best Garmin deal: Save $100 on Garmin Forerunner 965Best Beats deal: Save $180.04 on Beats Studio Pro headphones at AmazonAlexa sleep routine: Create a bedtime voice commandBest Apple deal: Save $100 on the Apple Watch Series 10 at AmazonOura Ring launches glucose monitoring in partnership with DexcomMrBeast is teaming with 'Maximum Ride' author James Patterson to write a novelExceptionally rare radio sources detected in the distant universeBest mesh wifi deal: Save $75 on the Amazon eero 6+Best parent deal: Get Instacart+ free for three monthsBest robot vacuum deal: Save $210 on the Eufy AutoThe curious case of Robin Hood's missing intro on Amazon Xiaomi introduces Band 8 Pro with a larger 1.74 How to reset iPad IKEA hopes to cash in on gaming with new furniture line NYT's The Mini crossword answers for April 14 Galaxy AI is coming to 8 new devices. Is yours on the list? Tesla wins case against Tesila Beer following trademark dispute · TechNode Chinese automaker Geely and tech giant Baidu co Viral Hinge message shows major problem with dating app culture New panda mom doesn't know she has twins thanks to sneaky zookeepers Boston Marathon 2024 livestream: How to watch Boston Marathon for free iFlytek unveils updated LLM SparkDesk V2.0 and new product iFlyCode 1.0 · TechNode iPhone SE 4: It reportedly borrows features from iPhone 13, iPhone XR TSMC cuts price of its 8 Tesla slashes Full Self Google Pixel 8a, the 'cheapie' of the Pixel 8 series, just had a major leak Chinese battery maker Sunwoda to establish production base in Hungary · TechNode Best sex toy deal: Spend $150 at Lovers, get $25 off Best Sony headphones deals: Save on Sony gaming headphones OPPO to use AI model to enhance Siri DingTalk to operate independently after Alibaba Cloud’s spin
1.7326s , 8199.8046875 kb
Copyright © 2025 Powered by 【2007 Archives】,Miracle Information Network