【Japan Archives】

Source：Miracle Information Network Editor：Games Time：2025-06-27 08:36:12

Things are Japan Archivesnot going well at Elon Musk's Twitter dot com.

In the wake of Musk's takeover of the social media platform last Friday, apprehensive brandsare pausingtheir Twitter advertising, unsure of the direction the billionaire plans to take the platform.

And Twitter is feeling the hit, according to Musk himself.

You May Also Like

This Tweet is currently unavailable. It might be loading or has been removed.

"Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists," tweetedMusk on Friday. "Extremely messed up! They’re trying to destroy free speech in America."

While it may be true that some activist groups are applying pressure to advertisers, the reality is that corporations are incredibly sensitive to brand image and will flee at the first sight of any negative association. Corporations want to make money. That is their function, first and foremost.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

And Musk isn't exactly helping the situation. In fact, his behavior is the cause of all his problems.

SEE ALSO: 'Chief Twit' Elon Musk's first act: Personal customer support for right-wing trolls

In the weekMusk has owned Twitter, he's prioritized providing personal customer support for right-wing trolls and shared a completely unfounded far-right conspiracy theory alleging that the QAnon believer who broke into Nancy Pelosi's home and attacked her husband was actually a gay prostitute hired by her husband. What's more, Musk's fans, emboldened by his behavior, have also caused a drastic rise in racial slursbeing posted on the platform.

Given the pace of these controversies and the likelihood they'll only continue to increase, it appears many brands have made the calculation that continuing to advertise on Twitter may result in alienating consumers — and that would be bad for business.

All of this explains why Musk is trying to tap Twitter's users for revenue instead of advertisers. He has pushed hard on the idea of paying $8 per month for the Twitter verified badge, which, according to a new reportfrom the New York Times, would not involve Twitter verifying the user's identity. Musk is also considering the addition of a paywall for certain videos in creators' feeds.

【Japan Archives】

Related Articles

Related Recommendations

Categories

Latest Articles

Popular Articles

Hot Recommendations

Featured Column

Quick Links

Quick Links