Instagram just launched its own standalone video-editing app.
The Beauty Salon Special Service 4app, Edits, is live globally in the App Store and Google Play Store. Much like TikTok's CapCut, Edits is intended to help users make and edit videos on their phones for Instagram Reels or whatever other platform they want to post them on.
Features include long-camera capture, project management, and a watermark-free export. According to Instagram, the app offers frame-accurate timeline with clip-level editing, features specifically designed to enhance audio, green screen, transitions, and AI-image animation.
Edits will also include an "Inspiration" tab that allows users to "get inspired" by browsing Reels with trending audio and saving trending Reels for later. The "Ideas" tab is intended to help users keep track of their ideas, notes, saved Reels, and more. We haven't tried the app yet, but if it's anything like CapCut, it's sure to be a beloved tool among content creators.
"We want to build the best creative tools to help creators express themselves, not just on Instagram or Facebook, but on any platform," a press release from Instagram stated. "We have more exciting features coming soon and will keep listening to feedback to improve the app every week."
This announcement comes about three months after Instagram head Adam Mosseri said the company was working on Edits, which he described as a "full suite of creative tools."
Topics Instagram
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