【2013 Archives】

Source：Miracle Information Network Editor：Social Good Time：2025-06-26 06:28:21

When the people over at Netflix aren't obsessing over streaming013 Archives they're focused on something completely unrelated: meme-ing.

Over the past decade, Netflix has worked to step up its social media game, and in the process, wound up cultivating its present day online persona — a sassy, lighthearted, and extremely tuned-in meme account.

Netflix has gone from Bland Brand to Witty Social Media Acquaintance Who Cracks Jokes You Wish You Thought Of, and though it's utterly perplexing to some, the transformation seems to be a success.

SEE ALSO: Why 'The Princess Diaries' should be revived for streaming

The company, which was founded in 1997, didn't introduce streaming until 2007, and its main US Twitter account wasn't created until 2008.

In the early years, Netflix's Twitter was noticeably boring — geared more towards updating users with information on the latest releases and answering inquiries. But today, if you're following Netflix on social media your feeds will be sprinkled with a genuinely funny assortment of original and shared memes centered around your favorite shows, movies, and semi-disgraceful but extremely relatable binge-watches.

The journey to total meme takeover

The meme takeover happened gradually across Netflix's social platforms, but the company really began pushing the boundaries in 2015.

That's when Netflix started to step outside its comfort zone, moving away from solely posting show promotions and formal updates in favor of more personal content geared towards its users' interests.

By 2016, Netflix was taking more risks and regularly posting creative content that poked fun at its own features, played off of its users' binge-watching addictions, and highlighted specific shows like Jane the Virginand House of Cards.It even began merging fictional, on-screen worlds with current real world happenings, like final exams or the 2016 election.

By the time 2017 rolled around, the service was ready to dive deep into the world of memes. It unleashed a sassy voice on Twitter and began adding text to photos like a pro. As a follower, it became clear that the social team was up on the latest trends and attempting to join in on the conversation. But that was just the beginning.

Meme madness: Achieved

But now, in 2018, Netflix's social team has really perfected its knack for meme making.

They're good — in a way most brands just aren't — at finding ways to make people laugh while simultaneously highlighting their own products.

In the past brand accounts like Olive Garden, Words With Friends, Coca-Cola, Jimmy John's, Jolly Rancher, and more have tried to hop on the internet trends train and failed miserably. When Keebler attempted to cultivate a fun internet presence it came off as confusing and a bit creepy, and when IHOP tried to get people onboard with a fresh rebrand to "IHOb," people around the world rolled their eyes.

But that's not to say allbrands are bad online. Wendy's, Merriam-Webster, and Dictionary.com are some of the few that tackle smart snark well, but Netflix is likely able to shine so damn bright because the platform is currently so of-the-moment.

Mashable Top Stories Stay connected with the hottest stories of the day and the latest entertainment news. Sign up for Mashable's Top Stories newsletter By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Netflix is still relatively new, and remains a constant source of entertainment that people can only access if they're willing to pay for. Whereas brands like Wendy's have been around for years, so not as many people are paying attention to them on a daily basis.

That means the Netflix Twitter account can easily provide comedic commentary on hot topics of discussion like Leo crying in The Titanicor Phil Collins' emotional Tarzan soundtrack, and share a favorite movie plot in five words or laugh over Royal Wedding moments in real time with its users.

Here's just a small selection of the jokes Netflix Twitter's unleashed so far this year.

In the midst of the "In My Feelings Challenge," Netflix Twitter even cut scenes from Pretty Womanto make it sound like Julia Roberts was belting out the Drake jam.

And when To All The Boys I've Loved Beforewas released and everyone with a pulse started crushing on Peter Kavinsky, Netflix Twitter changed its bio to let everyone know: "SAME."

When it comes to Twitter, nothing is off limits — not even getting super meta and calling its meme-making out in actual memes. And the brand's Instagram game is just as strong.

When everyone was obsessed with finding their spirit artwork through the Google Arts and Culture app, Netflix decided to get two Stranger Thingsfavorites in on the action. When Twitter users were laughing over that woman who was stunned by simply being in Beyoncé's presence, Netflix turned it into a relatable meme for fans of The Good Place. And when people were respecting their own personal presidents, Netflix was showing some love for Parks and Rec's Ron Swanson, and so on, and so forth.

Netflix even went from publicly obsessing over Cole Sprouse, one of the stars of the popular show Riverdale —which isn't even an original series — to forming an inside joke with followers that the actor is the one who runsthe social accounts. It's such an incredibly bizarre bit to keep up that you can't help but enjoy it. But with internet sensations coming and going can the good times keep rolling?

Can Netflix keep up the meme momentum?

Netflix's contemporary meme tactic works so damn well because it doesn't just allow people to participate in online trends, it gives them yet another way to obsess over their favorite parts of pop culture.

If memes are good and streaming is good, then memes + streaming = GREAT. It's a pretty foolproof formula for success, and followers seem to appreciate the efforts.

But while there's been a fair share of love for Netflix: The Meme Account, there are definitely some people who think the streaming service's social channels have gone a bit off the rails.

In the haters' defense, sometimes when Netflix gets excited about something — like adding Princess Diariesto its streaming library, for example — the social team has a tendency to be a biiiiiiiit excessive. (Like four variations of the same meme in one day kind of excessive.)

Original image has been replaced. Credit: Mashable

But provided the personalities behind Netflix's social channels can remain on the right side of the very fine line between peak hilarity and overkill, they should continue to remain one of the very few successful brand accounts.

In addition to social accounts for different locations that offer Netflix outside the U.S., and original series/movies, the streaming platform has a Facebook page for those looking for a bit less whimsy in their lives, and a bunch of other offshoot Twitter accounts (listed below) that all know their audiences and are rising in popularity.

@seewhatsnext: For all Netflix-related news updates.
@NXOnNetflix: Focused on the "super, sci-fi, the fantastic, and beyond."
@strongblacklead: An account led by a group of black executives at Netflix that's dedicated to discussing diverse shows, talent, and more.
@NetflixIsAJoke: The place for all things comedy.
@NetflixFilm: All about the movies.

Overall, Netflix appears to have found its social media niche and as long they keep delivering smart, creative content followers are likely to happily continue watching.

Want more clever culture writing beamed directly to your inbox? Sign up here for the twice-weekly Click Click Click newsletter. It's fun – we promise.

Featured Video For You

The internet didn't hold back roasting MoviePass

the office moment

Topics Instagram Netflix X/Twitter Memes

Previous：Today's Hurdle hints and answers for May 9, 2025

Next：Waymo data shows humans are terrible drivers compared to AI

【2013 Archives】

The journey to total meme takeover

Meme madness: Achieved

Can Netflix keep up the meme momentum?

Related Articles

Related Recommendations

Categories

Latest Articles

Popular Articles

Hot Recommendations

Featured Column

Quick Links

Quick Links