【Gary Eberhart Archives】

High school football is Gary Eberhart Archivesabout to get a lot more Snapchat-friendly.

The photo app will soon debut a new type of geofilter that shows sports scores for local high school football games in real time.

SEE ALSO: Snapchat is about to explode in popularity, report says

The filters, a result of a partnership between Snapchat and a Southern California startup called ScoreStream, will start to show up in Snapchat during high school football games on Sept. 2.

---

You May Also Like

---

---

The filters are similar to the live score geofilters the company rolled out earlier this year for NBA games. During games at participating high schools -- Snapchat won't say exactly how many schools will be a part of the effort but that it expects the filters to show up at more than 5,000 games each week -- students can overlay scoreboard filters onto their photos.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Original image has been replaced. Credit: Mashable

When the score changes, the corresponding geofilter will also be updated to reflect the score. The filters themselves are powered by ScoreStream, which will supply the data for illustrations (the company also makes a standalone app that provides real-time updates from high school sports.)

"Dynamic Geofilters are a visual and timely way for sports fans to express the here and now of the game in their Snaps."

The filters are also something of a mashup between the app's live score and sponsored filters (the ones that brands pay to place in the app) as Gatorade is also a partner in the new initiative. (The in-app scoreboards will include Gatorade branding.)

“Dynamic Geofilters are a visual and timely way for sports fans to express the here and now of the game in their Snaps,” Ben Schwerin, Snapchat's director of partnerships said in a statement. “ScoreStream’s crowd-sourced content is far more local and personal than any other sports content currently available, and will fuel the high school spirit of our Snapchatters like never before.”

It's not clear if Snapchat plans to make the filters available to more sports at some point in the future, though it will likely depend on how popular they are during this school year, as well as future advertising partners.

• Games
• Social Good
• Entertainment
• Digital Culture
• Science
• Shopping
• Life
• Deals

• You’re a Monster, Mr. Trump
• Have an old iPhone? You should really download this security update.
• How to cancel YouTube TV
• 'But I'm a Cheerleader' is the perfect fairytale for Pride
• Stranger than Fiction
• Time Person of the Year poll honors the women who broke the silence with #MeToo
• Roy Moore says America was last great when slavery existed
• Here's why Kim Kardashian's Instagram comments have been flooded with rat emojis
• Brand on the Run
• Ethan Klein speaks out on Trisha Paytas' 'Frenemies' departure, Paytas responds

• Our Winter Issue Is Here! Lish, Beckett, Lydia Davis, & More
• Want to Keep People Away? Don’t Insult Them; Confuse Them.
• The Way We Were by Clare Fentress
• Better to Give by Sadie Stein
• Paradise Fire: Photography by David Benjamin Sherry
• Retail Therapy: Notes on Giving and Shopping
• Astrology: It’s Not So Bad!
• No Known Remedy: My Problem with Flies
• A Sentence I Wrote Went Viral, and I Have No Idea Why
• What Brings People Together? A Rat in the Supermarket

• We Shall Be Terrible
• Twitter brings Revue newsletter subscriptions right into user profiles
• Net neutrality protestors hit Verizon stores — including these two dudes in snowy Fairbanks, Alaska
• When you're on the high school diving team, get ready for some fails
• Attorney-Tyrant Privilege
• How to check the battery charge on your AirPods
• I really hate to break this to you, but that BBC dad video happened this year
• Time Person of the Year poll honors the women who broke the silence with #MeToo
• No Re-Turning Point, U.S.A.
• Battlefield 2042 E3 2021 preview: BF2042 is a viral moments generator

• I’ll Be Watching You
• Fitbit's smartwatch finally gets its first update
• Hubble catches sight of a beautifully swirling galaxy in flux
• You may have missed the most impactful detail on Time's 'Person of the Year' cover
• It’s Fun to Be in the DSA!
• 'Starstruck' is a sweet, funny rom
• Time Person of the Year poll honors the women who broke the silence with #MeToo
• Kim Kardashian apparently pays 'homage' to designers by copying their designs
• Discover Weakly
• Lena Dunham says she warned Hillary Clinton's campaign about Weinstein