Set as Homepage - Add to Favorites

【eroticism in nabokov】

Source：Miracle Information Network Editor：Shopping Time：2025-06-27 02:02:10

Apple's latest commercial is eroticism in nabokovadvertising the Earth.

In a rare topical turn for the company, the ad makes a lofty appeal for environmentalism at a moment when such efforts face historic threats from Donald Trump's administration.

SEE ALSO: Apple will soon block autoplay videos and data tracking in Safari

"Like it or not, for the moment, the Earth is where we make our stand," the late astronomer Carl Sagan says in the ad's voiceover. "It underscores the responsibility to deal more cleanly with one another and to preserve and cherish the only home we've ever known."

Climate change is never explicitly mentioned. Nor are any of the many other problems the planet's facing. But the gist is clear, and the broad language actually packs a bigger punch.

The ad debuted during Game 3 of the NBA Finals on Wednesday night.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Apple is not exactly the most modest company, and it has a long tradition of grandiose commercials with an air of self-importance that borders on self-parody.

That tone works much better when applied to climate change's colossal existential threat to life on Earth than, say, the Apple Pencil.

Apple can also put its money where its mouth is. It's positioned acting on climate change as a core value of the company. It already powers nearly all its data centers, offices and retail stores worldwide with renewable energy sources, and is working to clean up its vast supply chain in developing nations such as China. Cook personally called President Donald Trump to try to persuade him to remain in the Paris Agreement on Climate Change, an entreaty which did not succeed.

The timely cause is a departure from Apple's usual apolitical marketing. While CEO Tim Cook often comments on the topics of the day, Apple mostly sat out the growing trend towards social commentary in advertising until now.

The ad isn't pure altruism, of course; it's also a continuation of Apple's "Shot on iPhone" campaign that pulls from user footage to show off the device's camera.

Featured Video For You
Apple ruined the MacBook Pro charging cable — this magnetic adapter will make it all better

Previous：The Ideal Smartphone for 2017

Next：NYT Connections hints and answers for February 1: Tips to solve 'Connections' #601.

Related Articles
Related Recommendations
Categories
Latest Articles
Popular Articles
Hot Recommendations
Featured Column

Quick Links

Mom trying to get out of a baby photo gets a hilarious Photoshop battleSamsung kicks off its Note7 recall program in the UKJoe Biden announces major new steps in his fight for better cancer researchTotally chill horses attend a church service because, why wouldn't they?Google's new Trips app will be your offline traveling companionFarewell flower crowns, it's all about face flowers nowHow activists like Jazz Jennings, Ingrid Nilsen see LGBTQ media representationBritney Spears dances like no one on Instagram is watchingTom Brady's son dabbed when he caught a touchdown pass from dadElon Musk plans to go beyond Mars, says spacecraft needs new nameThis tiny 'Modern Family' star is the cutest kid on the Emmys red carpetSarah Paulson wins Emmy for 'People v OJ Simpson'How did this Australian woman go from the suburbs to mission control?Emmys 2016: Amy Schumer wears stunning tampon to the EmmysSamsung kicks off its Note7 recall program in the UKMom trying to get out of a baby photo gets a hilarious Photoshop battleThe fastest route to the Vikings' locker room is through a restaurantApple debuts cinematic iPhone 7, Apple Watch Series 2 commercialsNew York bombing suspect's family sued police for civil rights violationsSick of Tinder? Try some pickier alternatives Google's HTC buyout could be the beginning of the end for the iPhone Apple admits Apple Watch LTE glitch, but is there really a problem? Terrifying Hurricane Maria videos shared from Puerto Rico and Dominica Data to track over a half of a million cars leaked out online The Apple Watch Series 3 is a bad sign for a 5G world Jimmy Kimmel tears apart his critics on health care bill iOS 11 glitches prove early adoption isn't all it's cracked up to be 'Dungeons & Dragons' now has a Kindle JK Rowling, Facebook, and Apple among those donating to Mexican earthquake relief These mesmerising GIFs made for a GIF festival are works of art Netflix blesses us with 'Bojack Horseman' news via grovelling text messages Police close road to investigate a grizzly find... sort of BlackBerry teams with Delphi for cybersecurity for self Equifax has been directing victims to a fake phishing site for weeks Why Nintendo doesn't just do business as outlined by its fans 'Game of Thrones' vet Bryan Cogman developing prequel series Videos about the 'logical' ways we excuse sex assault will make you want to rage scream Uber is losing its licence to operate in London, but don't panic just yet Bill Gates regrets 'Control+Alt+Delete' on Windows Hurricane Maria knocked out the mobile networks in Puerto Rico

1.4951s , 8263.0703125 kb

Copyright © 2025 Powered by 【eroticism in nabokov】,Miracle Information Network  

Sitemap

Top

Quick Links