【Documentary Archives】

Donald Trump,Documentary Archives a KKK-endorsed candidate who rose to power promising to deport millions of Americans, purge the media, and sue the women who accused him of sexual assault will be America's president come January. And People Magazinethinks that makes just an adorablecover story.

Yesterday, Peoplepublished a shiny, happy photo of Donald Trump on their cover, and shared it with a predictably glib tweet announcing that he was "hired!" (Yes, there was an exclamation point). For the readers of People Magazine, the appointment of self-identified sexual predator, who helped to bring white nationalism into the mainstream, looked normal, like any other part of our smooth democratic process, a moment worth celebrating, nothing to worry about.

He’s hired! Donald Trump is elected 45th President of the United States in stunning upset https://t.co/nIJUq46x27 pic.twitter.com/XbnrfokfoW

— People Magazine (@people) November 9, 2016

Of course, it's very possible that People Magazine didn't want to send that message. After all, this was the often-maligned publication that brought a groundbreaking story into the mainstream in October, when one of their writers, Natasha Stoynoff, came forward alleging that Donald Trump had sexually assaulted her. Their editorial director, Jess Cagle, came forward in support of such a "remarkable, ethical, honest, and patriotic woman” and wrote that the magazine “stand steadfastly by her, and are proud to publish her clear, credible account of what happened."

The magazine best known for their explosive coverage of Brangelina's breakup explored what a real tragedy looks like, then stood by their story.

Which makes their subsequent cover feels all the more apathetic and dissociated. People and other mainstream media organizations are simply not designed to cover politics, especially politics with blatant fascist undertones. And whatever their actual political orientations are, they are going to have to grapple with how to properly handle the next (at least) four years of history.

It's a real challenge for organizations best used to deciding what dress Michelle Obama looks best in, or the most appropriate pet for the president. How could they -- or any mainstream media organization, actually -- possibly argue which fluffy fear pup is better for Melania's allergies, as millions of immigrants flee this country, whether by force or preemptively, out of fear?

Here's a way not to do it: by publishing an article called "27 Photos of Ivanka Trump and Her Family That Are Way Too Cute," which they did yesterday.

22 photos of Ivanka Trump and her family that are way too cute https://t.co/AZdq7b2Gwa pic.twitter.com/e6cSxQAft1

— People Magazine (@people) November 9, 2016

"Ivanka, her husband Jared Kushner, and their children Arabella, Joseph, and Theodore have the adorable Instagram thing down pat," the magazine wrote.

And the content kept coming:

Will it be the gold house? Donald Trump reveals his plans for the most famous home in America https://t.co/VBxsL0gQmQ via @peoplehome pic.twitter.com/bB2RnHac1p

— People Magazine (@people) November 9, 2016

And coming:

Melania Trump’s First Lady style: See her best moments on the campaign trail https://t.co/p5hLZK4u5h pic.twitter.com/wLCcvcgsEk

— People Magazine (@people) November 9, 2016

And coming:

‘Back to business’ for the Trumps as Ivanka steps out after father’s shocking victory https://t.co/BuIaYww8hC pic.twitter.com/vUYjfWMliL

— People Magazine (@people) November 9, 2016

Magazines like People, even more so than traditional news outlets like The New York Times, have a unique opportunity to access readers otherwise disaffected by or disengaged from the political process. That doesn't mean they have to publish Trump's tax returns or do an in-depth analysis of his administration's trade plans, but they have to do something. And something better than this.