If you've found yourself spending less time988 ArchivesFacebook over the last year, you're not alone. As the beleaguered company has battled scandal and tried to emphasize "meaningful" interactions over fake news and clickbait, it appears users are spending less time on the service.
Engagement with Facebook is set to decline or remain flat for the foreseeable future, according to a new report from eMarketer.
Daily time spent on Facebook declined by 3 minutes among U.S. users in 2018, according to the firm. Users spent an average of 38 minutes per day on the platform in 2018, the report says, down from 41 minutes a day in 2017. eMarketer expects usage to further decline to 37 minutes a day by 2020 and remain flat in 2021.
Original image has been replaced. Credit: Mashable In a statement, eMarketer principal analyst Debra Aho Williamson attributes the slide to Facebook's News Feed changes, which reduced clickbait and other publisher content, as well as an overall lack of popularity with teens.
While a few minutes may not seem like that big of a deal, it's a worrying trend for Facebook, which still depends on its main app for a sizable chunk of its ad revenue. And the U.S. has long been one of its most lucrative markets. If the platform can no longer hold users' attention in the same way, it could take a hit with advertisers.
The report does help explain Facebook's recent decision to stop disclosing metrics for its main app and its shift toward private interactions.
It's not entirely bleak, though. Instagram remains a bright spot for the company, with usage set to rise through 2021, according to the firm. But even with that growth, it will likely be some time before Instagram engagement reaches Facebook's level. Time spent on Instagram is expected to reach 27 minutes per day in 2018, eMarketer says.
Topics Facebook Instagram Social Media
Samsung Unpacked stream is set for May 12, 2025
How Black Girls Code is preparing underrepresented kids for the AI revolution
![Is TikTok down? [May 2025]](https://helios-i.mashable.com/imagery/articles/04ZeZAeu5d4MWylloDethxk/images-1.fit_lim.size_376x.jpg)
Is TikTok down? [May 2025]
Best power station deal: Save $330 on Jackery Solar Generator Explorer 500
Waitin’ on the Student Debt Jubilee
Best earbuds deal: Save $31 on Beats Fit Pro
Best Apple deal: Save $19 on AirTag 4
How to unblock Pornhub for free in North Carolina
Best robot vacuum deal: Save $200 on Eufy X10 Pro Omni robot vacuum
How Aden Wang makes viral DIY content without quitting his day job
Bomb Envy
Why are we obsessed with body counts again?
'Are We Dating the Same Guy?' Facebook group lawsuit dismissed
NYT Connections hints and answers for May 14: Tips to solve 'Connections' #703.
Best robot vacuum deal: Save $140 on roborock Q7 Max Robot Vacuum
NYT Connections Sports Edition hints and answers for May 15: Tips to solve Connections #234
'Andor' season 2 finale, explained
Best Apple deal: Save $99.01 on iPad mini (128GB, WiFi, A17 Pro)
Inside the Murky Process of Getting Games on Steam
Summer TV preview: All the TV shows you need to know, and where to stream them
A Girl with a Mind by Sadie SteinAesthetically Speaking by Ivan BrunettiRazer's 'smart mask' concept looks like covidThe Dogs of Men and War: Charlie Newman and His Lost Novel by Alexander NazaryanWordle today: Here's the answer and hints for June 29'Prey's Dan Trachtenberg will direct an episode of 'Stranger Things' Season 5Faulkner, Cubed by Lindsay GellmanTowers of Books! by Sadie SteinCorps de Ballet: An Interview with Irina Kolpakova by Yona Zeldis McDonough'Quordle' today: See each 'Quordle' answer and hints for June 29No Books Were Harmed by Sadie SteinDoorDash will now process SNAP and EBT online paymentsStitcher, one of the oldest podcasting apps, is shutting down'The Bear' and 'Succession' have one thing in common: A sexy, sad leadWhat We’re Loving: Piano Rats, Black Flag, Bolaño by The Paris ReviewTwitter's API keeps breaking, even for developers paying $42,000Herald the Crack of Bats by Adam SobseyAssume the more infectious coronavirus variant is in your communityPoetry Must Still Dance: An Interview with Ange Mlinko by Tyler BourgoisePinning Down: A Conversation with Catrin Morgan by Daisy Atterbury John McEnroe earns 10 times more than Martina Navratilova for Wimbledon commentating My mom can't quit her abusive relationship with Facebook Cambridge Analytica CEO discussed shady ways to swing elections Why 'The Death of Stalin' is the ultimate Trump Arctic ice floes trapped and sunk ships in the Atlantic Ocean in 2017 HQ trivia was pulled from the App Store due to one simple mistake John Boyega says there's 'no excuse' for Hollywood's lack of diversity Mark Hamill got an unexpected reminder of Carrie Fisher in a hotel room HTC launches Vive Pro for virtual reality enthusiasts Stephen Hawking was studying multiple universes before he died WhatsApp cofounder Brian Acton tweets #deletefacebook Ford moves the dealership online New 'God of War' redefines what epic means: First impression review This footballer's goal celebration had an unfortunately painful consequence 'Avengers: Infinity War' is the longest MCU movie, obviously Facebook's 'biggest ever data breach' left 50 million exposed in 2014 Interstellar asteroid was likely born in a solar system with 2 stars 'Big Little Lies' cast tease the first shots of Season 2 on Instagram IBM unveils 'world's smallest computer' with blockchain at Think 2018 Apple is reportedly working on its own MicroLED screens
2.8438s , 10107.5625 kb
Copyright © 2025 Powered by 【1988 Archives】,Miracle Information Network