People attending the world's largest meeting of political and group sex moviesbusiness leaders may meet some unexpected, lovable creatures this year — and for a good cause.
At the 2017 World Economic Forum in Davos, Switzerland, The Pokémon Company and Niantic, developer of the hit mobile game Pokémon Go, have teamed up with nonprofit agency Project Everyone to create special PokéStops around the event's location. The campaign aims to remind attendees of the world's most pressing issues, and why they should be priorities at the conference.
SEE ALSO: Your passion for 'Pokémon Go' can help fund your favorite charityEach of the 17 new PokéStops — where players can collect items and catch more Pokémon — represents one of the U.N.'s Sustainable Development Goals, also know as the Global Goals. From ending poverty and hunger to achieving gender equality and taking climate action, these goals act as a blueprint to make a better world by the year 2030.
The Davos Congress Centre, which hosts the World Economic Forum meetings every year, is also acting as a Pokémon GoGym, where the three teams in the game can train and battle.
"With Pokémon Go, the world is our playground," Tsunekazu Ishihara, president of The Pokémon Company International, said in a statement. "And when the world is your playground, you want it to be as beautiful and safe as possible. That's why we're delighted to play a part in driving the awareness of the Global Goals."
"When the world is your playground, you want it to be as beautiful and safe as possible."
In the lead-up to September 2015, when 193 world leaders officially agreed to the goals, Project Everyone helped rebrand them as the "Global Goals" to make them more accessible and allow everyone to understand their role in reaching them.
The Davos campaign seems to further that mission, pointing toward the impact of younger generations and reminding powerful decision-makers attending the conference of their responsibility to create positive change.
This kind of targeting makes sense; the World Economic Forum aims to forge collaborations across public, private and not-for-profit sectors to "shape the global, regional and industry agendas at the beginning of each year." While Davos is often criticized for its extravagance and for amounting to an overwhelmingly male congregation of global elites, social impact frequently factors into the meetings' conversations. This year, the Global Goals feature prominently in branding and badging throughout the conference.
"It's brilliant to see Pokémon Gojoining the fight to achieve a sustainable world by 2030 and taking the game to Davos," said David Nabarro, special adviser to the U.N. Secretary-General on sustainable development and climate change. "Business and finance are the change agents that will spur innovation, unleash investments and see the SDGs achieved."
Starting in spring 2017, there will be additional in-game content available to players, which will continue to promote the Global Goals.
"We've always wanted both Niantic and Pokémon Goto be a force for good in the world," John Hanke, founder of Niantic, said in a statement.
"We are extremely proud to partner with the Global Goals campaign to help remind people of how critically important the Goals are, while hopefully keeping the world's leaders focused on delivering on them.”
You can find more information on the 17 PokéStops' locations below.
Goal 1 - No Poverty
Location: Davos Dorf, Train Station
Address: Davos Dorf, 7260 Davos, Switzerland
Goal 2 - Zero Hunger
Location: World Food Programme Tent (temporary location for Davos)
Address: Promenade 139, 7260 Davos, Switzerland
Goal 3 - Good Health and Well-Being
Location: Schatzalp Hotel, Davos
Address: Schatzalp, CH-7270 Davos Platz, Switzerland
Goal 4 - Quality Education
Location: Ameron Hotel (Lobby)
Address: Scalettastrasse 22, 7270 Davos
Goal 5 - Gender Equality
Location: The Female Quotient
Address: Panorama Hotel, Promenade 80, 7260 Davos, Switzerland
Goal 6 - Clean Water and Sanitation
Location: Steigenberger Grandhotel Belvédère
Address: Promenade 89, 7270 Davos Platz, Switzerland
Goal 7 - Affordable and Clean Energy
Location: Davos Platz, Train Station
Address: Davos Platz, Train Station, 7270 Davos, Switzerland
Goal 8 - Decent Work and Economic Growth
Location: Ice House (temporary structure)
Address: Promenade 83, 7270 Davos Platz, Switzerland
Goal 9 - Industry, Innovation and Infrastructure
Location: Cabanna Club
Address: Promenade 63, 7270 Davos, Switzerland
Goal 10 - Reduced Inequalities
Location: A day in the life of a refugee
Address: Hilton Garden Inn, Promenade 103, 7270 Davos, Switzerland
Goal 11 - Sustainable Cities and Communities
Location: Official Shuttle Hub near Kongresszentrum Registration
Address: Kongresszentrum, Talstrasse 49a, 7270 Davos Platz, Switzerland
Goal 12 - Responsible Consumption and Production
Location: Kaffeeklatsch
Address: Promenade 72, 7270 Davos Platz, Switzerland
Goal 13 - Climate Action
Location: Access Tunnel (to the Kongresszentrum)
Address: Kongresszentrum, Talstrasse 49a, 7270 Davos Platz, Switzerland
Goal 14 - Life Below Water
Location: Bridge on Landwasser stream
Address: Davos Platz, Brämabüelstrasse 7, 7270 Davos Platz
Goal 15 - Life on Land
Location: Dorfseeli Park
Address: Talstrasse, 7260 Davos, Switzerland
Goal16 - Peace Justice and Strong Institutions
Location: Kongress Hotel
Address: Promenade 94, 7270 Davos, Switzerland
Goal 17 - Partnerships for the Goals
Location: Hotel Seehof
Address: Promenade 159, 7260 Davos Dorf
Topics Gaming Pokemon Social Good
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