It looks like there8 U.S.C 2257finally some movement on Google’s Privacy Sandbox initiative.
The initiative, first announced in August 2019, was intended to replace third-party browser cookies with a series of APIs, which would rein in the amount of data the browser collects about a user's activity.But users have been waiting for the implementation of the tool for nearly four years, without much update from the company.
In a blog post from July 13announcing details about what to expect from the launch of Chrome 115, though, we got a bit more information about the release of the Privacy Sandbox.
According to developer relations engineer Adriana Jara, Chrome 115, which officially launched on July 18, will begin the launch of the Privacy Sandbox by phasing out the use of "third-party cookies and other mechanisms have been used to track user browsing behavior across sites to infer topics of interest." Instead, they will be using Topics API.
Topics API allows Chrome to share information with third parties like advertisers, while still preserving some user privacy. "Topics are a signal to help ad tech platforms select relevant ads," Jara writes. "Unlike third-party cookies, this information is shared without revealing further information about the user themself or the user's browsing activity."
Basically, if a user visits a site about cats, the browser might keep "cats" as a topic of interest instead of the actual site that was visited. Then, advertisers will send ads related to "cats" instead of related to any specific site. The end result? The advertisers will have less specific data about users.
According to the Verge, this doesn't mean that the Privacy Sandbox is complete now that Chrome 115 is out. There is still more to do before the Privacy Sandbox rollout is done, including enabling a testing mode for advertisers to experiment in the Privacy Sandbox without using cookies and fully turning off third-party cookies for one percent of Chrome users.
Still, this is a pretty big step. Google, the Verge notes, is aiming to completely replace third-party cookies with APIs by late 2024.
Topics Google
Previous：Time to Unite
Next：Gods of War
Fyre Festival and Trump’s Language
Strangers' serendipitous tattoo discovery launches a search for love
'Outlander' Season 3 finally has a premiere date on Starz
This model of Donald Trump's awful handshake is hilariously on
A worthless juicer and a Gipper-branded server
The Dystopia Project: 'It Can't Happen Here'
Dedicated husband wins Valentine's Day by covering room with 7,000 sticky notes of love
'All Our Wrong Todays' is your next fast
Skype is finally shutting down
Happy Valentine's Day from these adorably terrible heart
NYT Connections Sports Edition hints and answers for May 18: Tips to solve Connections #237
In a global first, TED Talks to be produced as a Hindi TV show with Shah Rukh Khan as host
Wife accidentally donates husband's shirt with $8,000 in pocket to Goodwill
Twitter is putting some users in the time
The Mismeasure of Media
Professor Willow from 'Pokémon Go' needs to be immediately sacked
Now we know how Elon Musk really feels about the Muslim travel ban
Google Arts and Culture now loaded with decades of awesome U.S. history
Best keyboard deals: Save on Asus gaming keyboards at Amazon
Canon embraces vloggers with EOS M6, EOS Rebel T7i and EOS 77D
Part 3: To the Mandarin Oriental by Clancy MartinStaff Picks: Life, Summer, Candy by The Paris ReviewStaff Picks: Wimbledon, Weeds, and Kreayshawn by The Paris ReviewNASA scientists reveal unsettling melting source on GreenlandRob Brydon and Steve Coogan on The TripMaira Kalman by Daisy AtterburyWell Preserved by Ian VolnerStaff Picks: 60 Fotos, Maud Newton's Rapture by The Paris ReviewIt Never Gets Old by Louisa ThomasA Week in Culture: Matthew Specktor, Writer and Editor by Matthew SpecktorFather's Day; Church Going by Lorin SteinEnrique VilaAround Bloom in a Day by Jonathan GharraieA (Secret) History of Pseudonyms by Thessaly La ForceA Week in Culture: Matthew Specktor, Writer and Editor, Part 2 by Matthew SpecktorJamey Gambrell on Vladimir Sorokin by Nicole RudickEnrique VilaHow to watch 'Presence': Now streamingWell Preserved by Ian VolnerA Visit to Mary Frank’s Studio Wallaby stuck in harbour rescued by some very nice ferry workers Apple's mixed reality headset might require an iPhone to work Chrissy Teigen casually trolls her hair stylist in Instagram comments Leslie Jones opens up about her fear of dying alone, and the internet rallies behind her The surprising poignancy of that 'FBI agent' meme you keep seeing New Fossil smartwatch has a faster, more efficient chip. Here's the bad news… We saw this deadly 'Hong Kong' flu coming, but no one could stop it Atari's founder won't receive a major industry award as #TimesUp turns to video games Netflix saves the canned NBC series 'Manifest' for one final season Apple's Tim Cook just made $355 million What the hell is McDonald's Grimace? A tastebud? A milkshake? CDC reports flu season is worsening, as 17 more children die Why are people mad about 'Ted Lasso' Season 2? Apple Wallet can now carry your driver's license or photo ID Google delays mandatory return to office until January 2022 Logan Paul stumbles into 'great debate' over NFT rocks Polaroid's new Now+ camera links to app with more creative capabilities 10 of the best cooking apps Scientists share totally unexpected alternative uses for everyday objects Justin Timberlake just declared his son will never play football
2.13s , 10107.4140625 kb
Copyright © 2025 Powered by 【18 U.S.C 2257】,Miracle Information Network