Sometimes a tweet just nails it,Gulab 69 (2025) Hindi Web Series distilling whole topics and nuanced ideas into 140-character perfection. Every Friday, we'll be looking into the people and stories behind that One Perfect Tweet. This week: On Gentrification.
The Run-Up:
A couple of weeks ago in June, Twitter user @humancomedian dropped it: One photo, one two-word caption, and a photo well-worth its thousand words, even though it only had seven in it.
This Tweet is currently unavailable. It might be loading or has been removed.
It's darkly hilarious, but the visual touches a raw nerve. After all, it's pretty easy to see what's happening, here: A neighborhood store that serves a surrounding community where users of EBT (or: electronic benefit transfer, a debit card for users of government benefits) live, taking a stand about which portion of that community the store prioritizes.
"It does start with these little things," said Rosa Escandón, the comedian behind the tweet, referring to the process of gentrification."It was really clear to me who they maybe wanted in there and who they didn’t want," she continued, "and that’s crazy to me."
Escandón, originally from Oakland, California, has lived in the BedStuy-Bushwick area of Brooklyn for about two years, and is a self-described "gentrifier by definition" in a neighborhood she calls "rapidly gentrifying."
A stand-up comedian, Escandón was on the way home from her day job before a show, looking for a quick dinner. She stopped in the newly-opened organic market looking for mac 'n cheese, and saw the sign. Whereas nearly all the local bodegas accept EBT, this store didn't—but didproudly take BitCoin, a digital cryptocurrency.
"I really did not think that Bitcoin was a thing that people actually used," she said. "A contract killer and like a fetus—that’s what you would use Bitcoin for."
Her shock was pretty universal. The Tweet took off.
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Escandon isn't naming the store because she doesn't want to bring down Twitter wrath IRL, but hopes the outlet will take EBT in the future—especially since it's so common in the neighborhood.
By The Numbers:
Name:Rosa Escandón
On Twitter since:2011
Followers, at time of writing:2,140
Relationship to Twitter: "Honestly, I love it. I use Twitter too much."
Tweet Frequency: A couple times a day.
Retweets: 1,098
Likes: 2,421
Best responses?
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
Worst responses?
"One person called me a 'dummy' and sent their hot take on the situation," Escandón said. "One man asked me how did I spend $42 at a deli—it wasn't mine." The Annie's Organic Mac 'n Cheese she did buy was $3, "which I call bullshit on," she said.
"A lot of people [responding] are like 'Fuck the government,' and I'm just like 'Uh, ok, sure.' The government has a lot of problems, especially in 2017, I get that. But EBT is not the worst part of the government branches, certainly."
Still glad you sent it?
"I still think it's a crazy thing that shows something about the neighborhood," Escandón said. Even if the newly-opened market is still applying for an EBT account, they still take Bitcoin right now. "Fuck these businesses for coming in and doing this kind of stuff to the neighborhood."
Think you've seen the perfect Tweet? Put it our way.
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